Social Innovation is a force for social change. Social entrepreneurs develop and adopt effective solutions in addressing social needs in various ways, including product, platform, process and policy innovation.
Theme-the me
A platform on social media for persons with disabilities to showcase their talent and become Key Opinion Leaders(KOLs)
ABOUT
Year Established: 2017
Beneficiaries: People with disabilities
| The Voices of Persons with Disabilities |
SOCIAL ISSUES
- Persons with disabilities are sometimes socially excluded. Social channels are inadequate for them to easily connect with the society and to unleash their talents
SOCIAL INNOVATION
- The first online platform about KOLs with disabilities: We provide supports in making videos, in promotion and in interactions with netizens and with major commercial brands
- A live-streaming platform for persons with disabilities to interact with the public instantly
EXPECTED SOCIAL IMPACT
 | 5+persons of disabilities to become KOLs and to make good use of our platform to reach out and to sustain themselves financially |
 | 100,000 views on videos to allow the public to understand persons with disabilities and to appreciate their talents |
 | 2 sharing sessions on live-streaming to allow direct interactions with netizens |
 | Persons with disabilities to showcase their talents on the platform and to strive for their dreams whilst cooperating with businesses to provide a stable income |
BUSINESS MODEL
Theme-the me gains revenue from advertising for commercial brands and companies
PROGRAMME CONTENT
Partnerships with commercial companies in online promotions
Including Good Malling, You Beauty Group and D100 Radio
Regular collection of feedbacks from netizens and reviews of production qualities
Evaluating multiple criteria, for example, audio and environment, etc., dealing with problems with the KOL together and improving their skills in managing crises